Case Study
Disclaimer
As mentioned in the introduction, real life products are given as examples in this imaginary case study because their published life span and support arrangements are central to the discussion.
The manufacturers of these products will, without a doubt, say that clients failing to keep up with the latest commercial versions are not only missing out on new functionality and compatibility with industry platforms but are also losing the safety net of manufacturer support with their focus on fixing problems and maintaining integrity. For some, particularly those trading in regulated industry sectors, ignoring these benefits is an existential risk and reason to adopt an evergreening strategy for key technology platforms
These products all happen to be very long established and so lend themselves to this particular topic. The truth is, they work well , really well actually and that's the main point: even the older versions of these products can still meet client needs perfectly.